Open Graph for LinkedIn

LinkedIn is the world’s largest professional network, making link preview optimization critical for business content, blog posts, and marketing campaigns. A well-formatted LinkedIn link preview can increase post engagement and Click-Through Rate (CTR) by over 200%.

This guide covers everything you need to know about setting up and troubleshooting Open Graph meta tags for LinkedIn.

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Required Open Graph Tags for LinkedIn

LinkedIn’s crawler (LinkedInBot) relies strictly on standard Open Graph protocol properties. To generate a rich preview card, your page must include:

<meta property="og:title" content="Your Professional Article Headline" />
<meta property="og:type" content="article" />
<meta property="og:image" content="https://example.com/images/linkedin-banner.png" />
<meta property="og:url" content="https://example.com/blog/article-slug" />
<meta property="og:description" content="A concise, professional summary of your article content." />

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LinkedIn Image Specifications

Specification	Recommended Value
Recommended Dimensions	1200 × 627 pixels
Minimum Dimensions	200 × 200 pixels
Aspect Ratio	1.91:1
Max File Size	5 MB
Supported Formats	PNG, JPEG, GIF

Small vs. Large Preview Cards on LinkedIn

• If your og:image is at least 1200 × 627 pixels, LinkedIn displays a prominent large banner card.
• If your image is smaller than 200 × 200 pixels, LinkedIn displays a small square thumbnail next to text or skips the image entirely.

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Clearing LinkedIn Cache (Post Inspector)

LinkedIn caches URL preview data for 7 days. If you update your page’s title, description, or image, LinkedIn will continue displaying the old version to users.

To force LinkedIn to clear its cache and fetch fresh tags immediately:

1. Open the official LinkedIn Post Inspector.
2. Enter your page URL and click Inspect.
3. LinkedIn will immediately re-crawl your page and show the updated preview card.
4. Future shares on LinkedIn will now use the refreshed data.

For a detailed guide on multi-platform caching fixes, see How to Fix Missing Link Previews on LinkedIn & WhatsApp.

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LinkedIn Best Practices

1. Title Length: Keep og:title under 60 characters to avoid truncation on mobile feeds.
2. Description Length: Keep og:description under 150 characters. LinkedIn truncates longer descriptions with an ellipsis (...).
3. High Contrast Graphics: Dark background images with high-contrast text render best in LinkedIn’s feed (which supports both Light and Dark mode).

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Related Resources

• How to Fix Missing Link Previews on LinkedIn & WhatsApp
• Open Graph Image Size Guide
• How to Test Open Graph Tags
• Inspect your LinkedIn tags with our Open Graph Inspector