Open Graph Description PropertyOptional

og:description

The og:description property provides a concise summary of your webpage content displayed below the card title in social media feeds.

Tag Syntaxproperty="og:description"
Recommended Size / Limit100-150 characters
Protocol RequirementOptional / Recommended

HTML Code Example

<meta property="og:description" content="A clear 1-2 sentence summary of your webpage." />

Best Practices

  • Target 100 to 150 characters for optimal rendering without clipping.
  • Write an engaging hook that encourages users to click through.
  • Avoid repeating the headline word-for-word.

Platform Rendering Rules

FacebookTruncates descriptions after roughly 2 to 3 lines on mobile.
LinkedInTruncates descriptions exceeding 150 characters with an ellipsis.
Twitter / XFalls back to og:description if twitter:description is absent.
SlackRenders up to 300 characters in channel unfurls.

Common Implementation Pitfalls

  • Including HTML markup or unescaped quotes inside the content attribute.
  • Writing excessively long descriptions that get cut off mid-sentence.